Right-Sized Strategy:
Built for mid-market B2B companies ready to modernize without overbuilding.
Friends help friends do eCommerce and AI right.
Modernize operations, scale eCommerce channels, and implement AI functionality.
Your customers have already gone digital. Has your business kept up?
We help mid-market B2B companies bridge the gap between legacy systems and modern eCommerce. We connect strategy, technology, and data to unlock efficiency, growth, and readiness for AI-driven business.
Whether you’re upgrading your eCommerce platform, auditing your data integration, or optimizing your site to appear in AI-powered search, we deliver measurable, secure, and scalable transformation.
Who We Serve
We work with manufacturers, distributors, and wholesalers who are ready to evolve from manual operations to modern, measurable digital systems.
If your business is:
– Managing orders manually
– Losing time to disconnected systems
– Struggling to convert site traffic into revenue
We can help you modernize with confidence.
Who We Serve
We work with manufacturers, distributors, and wholesalers who are ready to evolve from manual operations to modern, measurable digital systems.
If your business is:
– Managing orders manually
– Losing time to disconnected systems
– Struggling to convert site traffic into revenue
We can help you modernize with confidence.
[Schedule a Consultation → https://friendsofcommerce.com/contact/]
Core Services
Digital Transformation & eCommerce Modernization
Transform outdated systems into a connected digital ecosystem. We help you build, migrate, and optimize eCommerce experiences that integrate with your ERP, automate workflows, and scale with your business.
Our services include:
- Operational efficiency audits and automation planning
- Customer retention and acquisition strategy
- UX and conversion rate optimization (CRO)
- Post-launch analytics and reporting
- Digital transformation roadmapping
AI Readiness & Data Strategy
AI readiness starts with clean data and connected systems. We help you assess, prepare, and activate AI securely – using non-generative frameworks that protect your proprietary information and deliver measurable ROI.
Our services include:
- AI Data Preparedness Audit
- AEO (Answer Engine Optimization) Review
- AI Engagement Roadmap
- Secure AI Implementation Planning
- Ongoing AI performance reporting
Why Choose Friends of Commerce
The Friends of Commerce Advantage
- Right-Sized Strategy: Built for mid-market B2B companies ready to modernize without overbuilding.
- Proven Process: A clear roadmap from discovery through delivery, focused on results.
- Secure, Scalable Systems: Every project aligns your data, workflows, and eCommerce platform for measurable growth.
- Real Partnership: We work alongside you — from launch to long-term optimization.
Teamwork Makes Your Dream Work
There’s no one-size-fits-all approach to digital commerce. We cut through the noise to focus on what your business actually needs – not what you don’t. Together, we’ll find the right mix of strategy, technology, and creativity to help you serve your customers better, faster, and smarter.
Exactly What You Need. Nothing You Don’t.
We take the time to understand your goals, workflows, and customer experience before making a single recommendation. Our team designs purpose-built solutions that make the most of what you already have, streamline where it matters, and scale when you’re ready to grow.
Our Blog
Distributors manage large catalogs, complex fulfillment chains, and multiple vendor relationships. AI-powered sourcing tools like ChatGPT and Perplexity reward structured, scannable content that clearly answers buyer questions. Here’s how B2B distributors can apply Answer Engine Optimization (AEO) to show up when it matters most.
AI tools like ChatGPT, Claude, and Google AI Overviews are transforming how engineers and procurement teams search for suppliers. For manufacturers, this means making technical product data, certifications, and application use cases accessible and structured. Here’s how to apply Answer Engine Optimization (AEO) to manufacturing websites.
Wholesale buyers aren’t just browsing catalogs—they’re asking AI tools to find suppliers with the best stock availability, terms, and service. If your site doesn’t surface clear pricing models, delivery terms, and category-level data, you may be left off the shortlist. Here’s how wholesalers can structure their websites to show up in AI-driven sourcing and comparison tools.
Testimonials
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Ready to align your technology with your business goals?
Let’s build a foundation for smarter growth – secure, connected, and built to scale.
Honest consulting for e-commerce businesses.