Right-Sized Strategy:
Built for mid-market B2B companies ready to modernize without overbuilding.
Honest consulting for e-commerce businesses.
Quick Links
Contact Us
Phone: 858.333.7696
Email: info@FriendsOfCommerce.com
Friends help friends do eCommerce and AI right.
Modernize operations, scale eCommerce channels, and implement AI functionality.
Your customers have already gone digital. Has your business kept up?
We help mid-market B2B companies bridge the gap between legacy systems and modern eCommerce. We connect strategy, technology, and data to unlock efficiency, growth, and readiness for AI-driven business.
Whether you’re upgrading your eCommerce platform, auditing your data integration, or optimizing your site to appear in AI-powered search, we deliver measurable, secure, and scalable transformation.
Who We Serve
We work with manufacturers, distributors, and wholesalers who are ready to evolve from manual operations to modern, measurable digital systems.
If your business is:
– Managing orders manually
– Losing time to disconnected systems
– Struggling to convert site traffic into revenue
We can help you modernize with confidence.
Core Services
Digital Transformation & eCommerce Modernization
Transform outdated systems into a connected digital ecosystem. We help you build, migrate, and optimize eCommerce experiences that integrate with your ERP, automate workflows, and scale with your business.
Our services include:
- Operational efficiency audits and automation planning
- Customer retention and acquisition strategy
- UX and conversion rate optimization (CRO)
- Post-launch analytics and reporting
- Digital transformation roadmapping
AI Readiness & Data Strategy
AI readiness starts with clean data and connected systems. We help you assess, prepare, and activate AI securely – using non-generative frameworks that protect your proprietary information and deliver measurable ROI.
Our services include:
- AI Data Preparedness Audit
- AEO (Answer Engine Optimization) Review
- AI Engagement Roadmap
- Secure AI Implementation Planning
- Ongoing AI performance reporting
Link to: Partners
Partners
Why Choose Friends of Commerce
- Right-Sized Strategy: Built for mid-market B2B companies ready to modernize without overbuilding.
- Proven Process: A clear roadmap from discovery through delivery, focused on results.
- Secure, Scalable Systems: Every project aligns your data, workflows, and eCommerce platform for measurable growth.
- Real Partnership: We work alongside you — from launch to long-term optimization.
Teamwork Makes Your Dream Work
There’s no one-size-fits-all approach to digital commerce. We cut through the noise to focus on what your business actually needs – not what you don’t. Together, we’ll find the right mix of strategy, technology, and creativity to help you serve your customers better, faster, and smarter.
Exactly What You Need. Nothing You Don’t.
We take the time to understand your goals, workflows, and customer experience before making a single recommendation. Our team designs purpose-built solutions that make the most of what you already have, streamline where it matters, and scale when you’re ready to grow.
Our Blog
AI is rewriting the rules of competition in B2B eCommerce. From predictive forecasting to personalized product recommendations, artificial intelligence is no longer a future advantage – it’s a present-day requirement. However, most businesses aren’t ready to scale AI safely or effectively. Up to 85% of AI initiatives fail to reach production or deliver ROI. The […]
Artificial intelligence isn’t just for tech giants. For manufacturers, wholesalers, and distributors, AI is rapidly becoming a competitive advantage in B2B eCommerce. By automating routine tasks, improving search, and surfacing insights, AI helps companies serve buyers faster, operate more efficiently, and scale without adding headcount. But AI adoption doesn’t have to start with massive, expensive […]
Critical Questions for B2B eCommerce Leaders Before Launching AI Implementation Projects Artificial intelligence offers powerful advantages – but only if approached thoughtfully. The reality is that more than 80% of AI projects fail, double the rate of traditional IT initiatives. That failure rate represents wasted investment, stalled progress, and real liability for B2B companies that […]
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Ready to align your technology with your business goals?
Let’s build a foundation for smarter growth – secure, connected, and built to scale.