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Traditionally, B2B purchases included a complex sales process involving several contributors and decision-makers. This frequently convoluted process involved study, assessment, and stakeholder involvement, followed by more research, evaluation, and stakeholder engagement before reaching any final judgments. While some B2B journeys are still this complex, the system is evolving. During the pandemic, face-to-face meetings and in-person […]

Launching a B2B digital commerce channel is vital for staying competitive, meeting customer expectations, and driving growth. It enables businesses to tap into new revenue streams, reach broader markets, and improve efficiency through automation. Additionally, it provides valuable analytics for better decision-making and marketing strategies. To fully understand the importance of launching a B2B digital […]

Laptop with Marketing Dashboard

Expanded services focusing on B2B & B2C customers provides a one-stop eCommerce solution across the customer lifecycle SAN DIEGO, CA, June 21, 2023 Friends of Commerce, a B2B & B2C eCommerce consulting and solution implementation agency announces an expansion of their eCommerce marketing services to serve B2B & B2C organizations looking for a faster, optimized […]

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