Legacy systems – whether they’re outdated eComm platforms, manual order entry, or phone/email workflows – are familiar but inefficient. Helping existing clients adopt your new digital experience smoothly is key to driving long-term success. These customers already know your business. They’re loyal. And that makes them ideal candidates to test your new systems, offer valuable […]
Launching an eCommerce site isn’t just about what your customers see – it’s about how efficiently your business operates behind the scenes and what that means for your bottom line. For mid-market B2B manufacturers, wholesalers, and distributors, digital transformation can feel risky. Budgets are tight. Teams are already stretched. And the fear of disruption – […]
Five B2C Customer Experience Lessons for B2B eCommerce In today’s competitive marketplace, B2B companies can no longer afford to overlook the importance of delivering exceptional customer experiences. B2B customers have come to expect many of the same personalization, convenience, and engagement strategies of successful B2C brands. Enhancing your customers’ experience can decrease customer churn rate […]
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